There were 7,500+ events held at SXSW last year, and about half of them were unofficial. That’s a lot of action off the beaten path to keep track of.

Taylor McKnight (co-founder of HypeMachine) teamed up with other superfans of the conference, and set out to build a user-driven app allowing users to submit official/unofficial events and instantly access the list anywhere – via the web, mobile, ipad, ical, and print.

The Sched SXSW app was a hit at last year’s conference and now it’s back for SXSW 2011. You can check out what events are popular amongst other users including your friends, and create your own tailored schedule. This is a great way to keep track of all events going down in Austin, inside and outside the convention center. Our own SXSW team found it handy last year, so we decided to sponsor the app and help get the word out.

If you are heading to the friendly state of Texas for SXSW, give Sched a go! And don’t forget to check out the Harvest events listed on Sunday, March 13th, like R&R with the Harvest Team – we can’t wait to see you down there.