From their provocative documentaries to their incisive reporting, VICE has been a force in the media since it first exploded into popularity at the turn of the millennia. The company now represents the success of a veritable media empire, with everything from news shows to meal kits appearing in recent years.
But one part of the VICE family that you’re probably less familiar with is Virtue, the creative agency by VICE. They’ve crafted campaigns for everyone from Lululemon to Mercedes-Benz. We were given special insight to this well-oiled machine from Mischa van Lomm, Senior Project Manager at VICE Media in Germany.
He answered our biggest question: how do they do it? How do they execute with their signature high quality every single time — even for true industry challenges, like a client that requests a range of social assets be produced in under a month, or making a client’s wishes come true and not going over budget?
They manage their projects meticulously. From planning who is working on what for each day of every week to doing full post-mortems on large projects, Virtue maps out what exactly should happen at every step of the way using Harvest and Forecast.
The level of granular, transparent planning they can do with software outpaces any manual system, and is the key to success in the fast, hectic world of advertising.