Wildfire Promotion Builder is connecting businesses with the technical tools and know how they need to run successful contests in a wired world. Wildfire Promotion Builder allows user to create and monitor contests on their own websites and on all of the most popular social networking sites from one place. Their team is bringing sweepstakes and Web 2.0 together with smashing results. We had a chance to speak with founders Alain Chuard and Victoria Ransom about how to run a great contest and the reality of what you consume when getting a successful startup off the ground.
Contests and sweepstakes are nothing new. What does Wildfire Promotion Builder offer that puts a new twist on this old idea?
We add a new twist in two ways. We enable companies to run promotions, contests, sweepstakes, giveaways and coupons that are integrated with the viral features of social networks. Friend invites, activity streams and notifications are a far more powerful way to spread the word about a campaign than running it via a company website alone. Through social media, every person that enters your promotion, potentially scores of their social network friends will heard about it via friend invites, newsfeeds and other viral tools. Secondly, we provide a turn key solution for companies to create and manage interactive promotions both within social networks and on their websites. Instead of having to spend a great deal of time and money to create your own custom micro-site or social network application to run a promotion, you can create an account with us and follow six simple steps to have your own attractive, branded promotion up and running within minutes.
What value do you feel time tracking brings to the Wildfire Promotion Builder team? How has Harvest helped in this area?
We have a very global, dispersed team with members in a variety of different time zones and continents. Unlike teams where all people are located in the same office, it’s not easy for us to keep track of when people work and what they’re working on. Harvest makes this process seamless. It would be much harder to manage our team without it! On top of that we love the Harvest UI. It’s intuitive and beautiful!